As design consultant, I worked with an external brand design firm to expand the existing brand, introducing flexible graphic templates that enabled rapid production for multiple daily interview shows. [Graphics for the launch of The Count, The Appeal’s interview series.]
The Appeal / The Justice Collaborative
Role: Design Consultant
The Challenge
The Appeal and The Justice Collaborative publish investigative journalism and advocacy-driven reporting on the U.S. criminal legal system. This required design that communicates complex legal, policy, and reform issues with clarity, credibility, and urgency across both static and live formats.
My Responsibilities
As the Design Consultant, I partnered with editorial, reporting, and production teams to design print and digital reporting materials and visual assets supporting investigative journalism, policy reform efforts, and live editorial programming.
Social and live-show graphics supporting programming that reached tens of millions of views and engagements across platforms.
Canva-based social templates designed to preserve brand recognition while refreshing the visual language, supporting NewsMatch donor outreach during the transition to a worker-led organization.
Report designs translating dense legal research into accessible visuals for public education and policy impact.
Key Contributions
> Designed advocacy reports, policy briefs, collaboration reports, and explainers for print and digital distribution
> Structured complex legal and policy content using clear hierarchy and reader-centered layouts
> Sourced and designed visual art to support articles published on the website
> Collaborated with Hyperakt, the external firm engaged to brand The Appeal Live, to ensure show designs aligned with day-to-day production needs and approved brand standards
> Led ongoing implementation of live-show graphics, green-screen visuals, and interview assets while participating in design feedback and approval processes
The Outcome
> Contributed to The Appeal Live, which reached 19.7M total minutes viewed across platforms in under 18 months
> Supported social and video content reaching 39M+ views and 1.2M engagements during a period of peak newsroom growth
> Extended the reach and coherence of investigative reporting across print, digital, and live media formats