As design consultant, I designed event graphics around the campaign logo, deriving colors and shapes from its typography and brand palette to ensure cohesion across materials for the organization’s largest annual fundraising event. [Graphics for Lambda Legal’s Liberty Awards National Dinner.]
Lambda Legal
Role: Design Consultant
The Challenge
Lambda Legal required elevated, visually expressive, donor-facing publications and campaign materials, produced under strict brand, legal, and budget constraints. This called for balancing credibility, sensitivity, and visual impact across national and regional audiences.
My Responsibilities
Working on contract, I partnered with editorial leadership, marketing staff, and legal teams to design donor publications and campaign materials, introducing a more vibrant, energetic visual approach across national events, magazines, and marketing, supporting national fundraising and regional engagement.
Designed the 2016 annual report, establishing a visual approach that led to four additional years as sole designer for the organization’s national donor magazine.
Redesigned Lambda Legal's quarterly magazine, offering space to express the brand more creatively while maintaining clarity and institutional trust.
Event and campaign graphics supporting national donor engagement and the Liberty Awards, contributing to a record $2M+ raised at the 2019 NYC dinner.
Key Contributions
> Designed Lambda Legal’s 2016 Annual Report, establishing a visual approach that led to an ongoing role as sole designer for the organization’s quarterly national donor magazine
> Elevated sourced photography, stock, and archival imagery to create polished, mission-aligned editorial layouts within limited budgets
> Designed and art directed event collateral and merchandise for the Liberty Awards
> Led visual design for donor-facing campaigns, including “We’re Here” and Equality’s Night Out, across Dallas and Atlanta
> Expanded scope to support marketing and legal teams across Lambda Legal’s Dallas, Atlanta, Houston, and Washington, D.C. offices
The Outcome
> Initial annual report design led to 4+ years as sole designer for Lambda Legal’s quarterly national donor magazine
> Event collateral contributed to a record $2M+ raised at the 2019 Liberty Awards NYC dinner
> Supported donor engagement and campaign reach across multiple regional offices
> Strengthened consistency and quality of donor communications under tight financial constraints