I developed the mailer concept and selected this image based on the film’s tone, themes, and character psychology, to support its SXSW Grand Jury Award win. [Promotional mailer for Most Beautiful Island.]
Bell and Company
Role: Design Consultant
The Challenge
Bell & Company, a wealth management firm, needed high-touch client communications and prestige advertising that reflected discretion, credibility, and polish. The firm sought a direct design partner who could deliver consistent, high-quality work without relying on an external agency.
My Responsibilities
As a Design Consultant, I partnered directly with firm leadership to design client mailers and high-profile print advertising, serving as a long-term creative partner responsible for maintaining visual consistency, tone, and quality across recurring campaigns.
Front and back of a bespoke client mailer. Photo illustrations created from stock imagery are used, with controlled typography, and a clear narrative arc from recognition to appreciation, in collaboration with a commissioned writer.
Concepts are developed to acknowledge individual achievements while maintaining Bell & Company’s understated tone
Print advertisement adapted for placement in major industry publications, extending client recognition into high-visibility editorial contexts.
Key Contributions
> Developed a repeatable creative formula in collaboration with a commissioned writer, aligning copy and visuals to client expectations
> Art directed visual concepts and writing to balance prestige, authority, and warmth
> Maintained continuity and quality across annual recognition campaigns and ongoing client communications
The Outcome
> Delivered prestige print advertising in Variety and The Hollywood Reporter, reaching 250K+ print readers and 49M+ monthly web visitors
> Reinforced long-term client relationships through bespoke mailers for 2K+ high-net-worth clients, recognizing professional milestones and supporting retention
> Established an ongoing creative partnership with firm leadership, providing consistent art direction and copy collaboration across recurring campaigns