CLIENT: THE APPEAL
TASK: Develop a brand guide for The Appeal as it reemerged with a new worker-led structure, aligning visual identity with its mission and values.
After workers secured the rights to The Appeal’s name, logo, and other brand assets, I created a new brand guide that elevated the identity beyond its original form. The guide detailed usage for the logo, palette, typography, image selection and treatment, and graphic elements—ensuring cohesion and professionalism across digital and print, regardless of who produced the work.
